Articles by Brian Mooney

Reinventing Telecommunications: A Strategic Shift from Project to Product to Platform

In an era where technology and online businesses are booming, the telecommunications industry surprisingly faces a decline in global revenues. This trend stems from a failure to capitalize on the major investments in advanced network standards such as 4G and 5G. Competitors outside the industry have harnessed these technologies to reap billion-dollar returns and premium ...

What does ‘being strategic’ actually mean?

‘Being strategic’, in an organizational context, means three things: 1. Thinking strategically2. Acting strategically3. Leading strategically Thinking StrategicallyThinking strategically is what most people associated with ‘being strategic’. And it is true: cognition is central to being strategic. Strategic people think in strategic ways, for example: creatively, imaginatively, synthetically, intuitively, analogically, etc. They look beyond direct ...

Doing Strategy For Real

Strategy is like sport: there are more pundits than players... People love talking about strategy, what it is and isn’t, whether formulation or execution is more important, what the difference is between strategy and tactics, and so on.   But how many people actually do strategy? When was the last time they played the strategy game ...

Just do it!

The most strategic business people I know, don’t know anything about strategy. At least in terms of knowing about formal strategy theories and frameworks. They just do strategy: they watch and listen to everything going on in their market, think a lot about how to do things better, where their next opportunity is coming from, ...

What’s wrong with internal corporate venturing and how to fix it?

I’ve been consulting on intra-company venturing for over 20 years, through three economic cycles, and with dozens of Fortune 500 clients. Typically, ventures are started during a technology inflection, such as the original dot com, web 2.0 or SaaS; with the intention to drive growth and strategic transformation. In truth, these objectives are rarely achieved. ...

Lean Scaleup: solving the corporate business building dilemma

The basic premise of new business building is that the parent assets can be leveraged to support growth. That is what creates an advantage over greenfield startups.   Leverageable assets include capital, salesforce, customer accounts, brand, technology, and business processes. Collectively, these assets are the 'corporate capabilities'. 
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