I’ve been consulting on intra-company venturing for over 20 years, through three economic cycles, and with dozens of Fortune 500 clients. Typically, ventures are started during a technology inflection, such as the original dot com, web 2.0 or SaaS; with the intention to drive growth and strategic transformation. In truth, these objectives are rarely achieved. ...
The basic premise of new business building is that the parent assets can be leveraged to support growth. That is what creates an advantage over greenfield startups.
Leverageable assets include capital, salesforce, customer accounts, brand, technology, and business processes. Collectively, these assets are the 'corporate capabilities'.
The corporate start-up sweet spot is where an internal venture provides corporate fit and stretch, in terms of markets, strategic learning, and business model. The rationale for corporate start-ups is that large companies have a resource advantage over start-ups-in-the-wild, in the form of customers, brand, expertise and capital. In other words, they have the ability ...
