How to turn disruption into an advantage

How to turn disruption into an advantage

‘Disruption’ sounds painful, and it is when you are running a business that suddenly finds itself losing profit and market share to a competitor providing a product or service that makes yours look expensive or obsolete. Harvard Business School professor Clayton...
Minimum Viable Planning

Minimum Viable Planning

There may seem little point in medium-term 1-3 year strategic planning during a crisis. But decisions taken today have ramifications down the line, so having a plan with stated objectives is helpful to making the right ones. The problem is that standard strategic...
Think before you test

Think before you test

Most startups now follow a customer development approach to innovation as follows: talk to users about the area you want to innovateidentify their paincome up with ways to solve their painshow them your ideasget feedbackadapt your best idea repeat the process until...
Finding a New Direction

Finding a New Direction

Business strategy projects often begin full of curiosity and enthusiasm to develop a powerful new plan but end with an incremental set of objectives and initiatives based on the current model. Why is that? What happens during the course of converting analysis into...