by Brian Mooney | Feb 16, 2022 | Being Strategic
Strategy is like sport: there are more pundits than players… People love talking about strategy, what it is and isn’t, whether formulation or execution is more important, what the difference is between strategy and tactics, and so on. But how...
by Brian Mooney | Feb 16, 2022 | Being Strategic
The most strategic business people I know, don’t know anything about strategy. At least in terms of knowing about formal strategy theories and frameworks. They just do strategy: they watch and listen to everything going on in their market, think a lot about how...
by Brian Mooney | Sep 8, 2021 | Lean Scaleup
I’ve been consulting on intra-company venturing for over 20 years, through three economic cycles, and with dozens of Fortune 500 clients. Typically, ventures are started during a technology inflection, such as the original dot com, web 2.0 or SaaS; with the...
by Brian Mooney | Aug 13, 2021 | Lean Scaleup
; Lean Scaleup: solving the corporate business building dilemma The basic premise of new business building is that the parent assets can be leveraged to support growth. That is what creates an advantage over greenfield startups. Leverageable assets include capital,...
by Brian Mooney | May 12, 2021 | Lean Scaleup, Perspectives
The Corporate Start-Up Sweet Spot Download The corporate start-up sweet spot is where an internal venture provides corporate fit and stretch, in terms of markets, strategic learning, and business model. The rationale for corporate start-ups is that large...
